Your website isn’t just a digital storefront—it’s the living, breathing hub of your brand’s identity. It influences first impressions, builds trust, and determines how smoothly visitors move from curiosity to conversion. In a marketplace where people decide within seconds whether to stay or scroll, your site can make or break that moment. A well-built website doesn’t merely exist online—it performs, adapts, and scales right alongside your business.

In a recent episode of The Guiding Brands Podcast, host Karen Vick sat down with Brandie Erisman, a veteran in SEO and digital marketing, to unpack the power of Google Business Profile (formerly Google My Business). Brandie shared practical strategies and common pitfalls, helping small business owners and nonprofit leaders understand how this free tool can boost visibility, attract more customers, and strengthen local presence.

In the fast-paced world of small business and nonprofit marketing, having a well-planned budget is crucial for success. This recent episode of the Guiding Brands Podcast, featuring insights from Leandra Nisbet, founder of Stingray Advisory Group, delves into the importance of strategic marketing budget planning and tracking.

Today, Drapes & Shades Custom Window Designs is a multi-page website built on the Squarespace website builder.

Even with the best intentions, managing tasks, assignments, and projects can sometimes feel like juggling too many balls at a time. But fear not! I've got a game-changer for you that will help streamline your workflow and keep you on top of your game: Google Tasks.

Local businesses need help to get found in search. Here are three steps to give your business the boost it needs to be found by your customers.

Entrepreneurship Is All About Taking Risks. Sometimes, those risks pay off in a big way. Here are 3 tips to help you turn risk to reward.

Many entrepreneurs struggle with marketing primarily because there is so much "noise" out there…my plant, Lola, inspired me to give this pep talk on what to do when the marketing advice entrepreneurs receive fails.

My podcast library is filled with various genres, from business to news, to politics, to Christianity, to true crime, and to history.

Master Email Marketing with Mailchimp and Chimpessentials. Email is king in the business world. 86% of professionals prefer to use email when communicating for business purposes.

...without a website, your organization/business will struggle to gain credibility with the people you reach in person and online... Not to mention the missed opportunities for growth!