In a recent episode of The Guiding Brands Podcast, host Karen Vick sat down with Brandie Erisman, a veteran in SEO and digital marketing, to unpack the power of Google Business Profile (formerly Google My Business). Brandie shared practical strategies and common pitfalls, helping small business owners and nonprofit leaders understand how this free tool can boost visibility, attract more customers, and strengthen local presence.

Local businesses need help to get found in search. Here are three steps to give your business the boost it needs to be found by your customers.