Website & Graphic Design That Drives Your Success
We design for mission-driven organizations, nonprofits, and government agencies.
There's nothing like an experienced guide to help you reach your goals. Whether you’re establishing your presence or seeking to enhance your impact, Guiding Brands provides the website and design services you need to effectively engage your community and reach those you serve in a constantly evolving digital landscape.
Design Services
You only have one chance for a first impression. When people first look at your website or business card with your logo, what do they see? Great web and graphic design are essential for creating a professional look and feel for any organization, whether private or public. In addition to building trust, the right design can also help boost website visibility and support the people and communities you serve.
Website Design - Your organization’s digital home
These days, almost anyone can build a website, but will that website actually work? Like with any venture, solid planning leads to project success and helps reduce costs. Also, following the best web design and marketing practices is key to a website that generates qualified leads and converts them into customers!
Graphic Design - First impressions are everything
We create a visually appealing look and feel for your business. This helps you stand out to potential donors, partners, and volunteers, inspiring confidence in your offerings.
Of course, graphic design is seen on your website, but visual design elements are also used in many other types of business communications. We can help with printed and digital items like:
Logos
Business cards
Letterheads - print and email
Social media posts
Flyers and sales materials
Presentation decks
Other Related Services
Brand and Marketing Strategy
If you're looking for a way to tell your organization’s story and ensure it succeeds long-term, brand and marketing strategies are essential.
About Brand Strategy
These two mainstays give your marketing campaigns a strong foundation. They provide a clear vision of where you want to go and help keep you on the path. These guides also ensure that you are speaking to the right people and being clear about what you do and for whom.
Brand Strategy - What is your story?
What are your goals, values, wants and challenges? Guiding Brands can help you define and articulate your unique brand position and create a unified message across your marketing channels.
Marketing Strategy - Mapping your path
There are a lot of ways to get to where you are going, but which traditional and digital marketing strategies are the best for your business? We will help you develop a comprehensive and sustainable marketing map that will keep you on the road to successfully serving your community’s needs.
Digital Marketing Services
Once you have a branding and marketing plan and a distinctive, effective look and feel, it's time to spread your message with online marketing!
About Digital Marketing
With the right marketing efforts in place, digital marketing can help you build relationships, reach new donors and partners, and drive growth by leveraging the power of digital platforms such as social media, search engines, content marketing, and email.
Local SEO Services - Reach your local target audience through online search
Local businesses and charities rely on reaching customers in their local service area. No matter their location – Fort Lauderdale, South Florida or beyond – we can help you target the people in your area most likely to be interested in your brand. Services offered include:
- Google Business Profile optimization
- Citations and Directories listings
- Review generation and management
- Artificial Intelligence (AI) or Answer Engine (AE) Optimization, aka AIO and AEO.
Content Marketing
Spread your message
Use your brand voice and the right words to tell your brand story and generate interest in your products and services.
About Content Marketing
- Copywriting for your website, blogs, social media, newsletters, presentations, and more
- Content strategy and editing
- Email Marketing
Social Media Marketing
Be where your customers are
Grow brand awareness, build relationships and stay connected with your customers. Our social media services include platform setup, graphic design, content creation, and social media marketing strategy.
Email Marketing
Keep ‘em coming back!
Did you know that email is often one of the most cost-effective forms of marketing? Let our digital marketing agency set up and manage email campaigns that increase sales and build goodwill toward your business.
