WEBSITE DESIGN AGENCY

Design Services For Those Who Do Good, So They Can Do Good Better

We create websites and marketing materials that drive change and leave a lasting impact on people's lives.

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Our mission is to create websites that function well, tell your story, and help you make a difference.

Empowering Change Through Meaningful Design

At Guiding Brands, we believe that your website and marketing should not only represent your organization but also inspire pride and confidence. Our designs are carefully crafted to communicate your mission and values, ensuring ease of use for your visitors. We are dedicated to supporting organizations that strive to improve the lives of individuals in underserved communities, drive social change, build capacity, unite communities, provide access to essential resources, and amplify voices through education.

  • En2action
  • BLINC
  • Thou Art Woman
  • Hued Songs
  • Rhythms of Africa
  • For Jamaica
  • St. Hildas Alumnae Association
  • Jamaican Women of Florida

  • I highly value your kindness, professionalism, and commitment to excellence. Your insightful guidance, calm demeanor, and passion for delivering high-quality work consistently make a meaningful impact, turning creative ideas into reality with dedication and care.

    - Willie Stewart, O.D.
    Founder, Embrace Music Foundation & Rhythms of Africa

  • Karen exemplifies creativity, honesty, humility, intelligence, conscientiousness, reliability, and tenacity. Her uplifting and supportive nature, along with her exceptional work ethic and problem-solving skills, profoundly impact those around her. Her unique perspective, driven by passion and dedication, notably enhanced Jamaican Women of Florida’s website during my presidency.

    - June Minto
    Past President, Jamaican Women of Florida (JWOF)

  • Your strategic, thoughtful, and personalized approach has made a significant impact on our organization, from re-branding and website development to guiding us with expertise and patience. Your support has been instrumental in helping us reflect our true identity and grow intentionally.

    - G. Wright
    Executive Director, BLINC (Black LGBTQ+ Liberation, Inc.)

  • Our business has soared in the last 9 months. We went from no calls to 2 to 3 calls per week, and now we are getting 18+ qualified calls per month. Seven to 8 calls out of 10 convert to purchase orders. Karen is dedicated, knowledgeable, smart and sensitive to understand our business and to make our website attract new customers with her monthly blogs and whatever she knows and applies to make it work. We are delighted with our results. Our marketing budget is well worth the investment. Thank you Karen.

    ⎼ Oscar J. Morales
    Drapes and Shades Custom Window Designs

  • It is my pleasure to share the experiences I've had working with Karen and Guiding Brands. They have been responsible for creating and maintaining my websites for over a decade, as we started back in the 2000s.

    I highly recommend Guiding Brands as the solution to guide any small business to wider acceptance in the marketplace and continued success in their business endeavors.

    David I. Muir, Author & Photographer
    davidimuir.com & Pieces of Jamaica

  • Guiding Brands f/k/a Island Design Studio has created two websites for my law firm over the last 12 years. Each time I have worked with Guiding Brands, they have been professional, timely, detailed, and, most importantly, creative. This is exactly what any business needs of its vendors. I highly recommend Karen Vick and her company for any branding needs, including website design.

    ⎼ Attorney Dia T. Colbert
    The Colbert Law Firm, LLC

  • Karen designed my website after listening carefully to my needs. It is professional and represents and promotes my business and my brand. She brought a lot of value to my team through suggestions for solutions we were not aware of.

    — Dr. Simone French,
    Imara Medical Centre